Privacy Policy
This Privacy Policy explains how Loyalty Apps Ltd ("we", "us", "our") collects, uses, and protects information when you use playsweeper.com and any associated games or apps (the "Service").
We are the data controller for the purposes of UK data protection law, including the UK GDPR and the Data Protection Act 2018.
Contact details
Loyalty Apps Ltd
86–90 Paul Street, 3rd Floor, London EC2A 4NE, United Kingdom
Email: hello@loyalty-apps.com
1. Who this policy applies to
This policy applies to anyone who visits or plays on the Service. The Service is intended for a general audience and is not directed at children under 13. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, please contact us and we will delete it.
2. Information we collect
You can play Playsweeper without creating an account. We collect only limited information:
Information collected automatically. When you use the Service, we and our service providers automatically collect technical and usage data, which may include your device type, operating system and browser, approximate location (derived from your IP address), referring website, pages and screens viewed, in-game actions, and the dates and times of your visits.
Information stored on your device. We use cookies, local storage, and similar technologies to remember your settings and game progress and to make the Service work. See Section 6 below.
Information you choose to give us. If you contact us by email, we collect the information you include in your message (such as your email address and its contents).
We do not ask for or store names, postal addresses, or payment card numbers through the Service. When in-app purchases become available in our iOS and Android apps, payments will be handled by the Apple App Store or Google Play — we do not receive or store your card details.
3. How we use information
We use the information described above to:
- operate, maintain, and improve the Service and its gameplay;
- remember your preferences and saved progress;
- understand how the Service is used and diagnose technical problems;
- display advertising and measure its performance (see Section 5);
- protect the Service against fraud, abuse, and security issues; and
- respond to your enquiries and comply with our legal obligations.
4. Legal bases for processing
Under the UK GDPR, we rely on the following legal bases:
- Legitimate interests — to run, secure, and improve the Service and to understand how it is used, in a way that does not override your rights.
- Consent — for non-essential cookies and for personalised advertising, where required. You can withdraw consent at any time.
- Legal obligation — where we must process data to comply with the law.
5. Advertising
Our mobile apps are supported by advertising delivered through Google AdMob. AdMob and its partners may use device identifiers, cookies, and similar technologies to show ads and measure their effectiveness. Depending on your consent and settings, some ads may be personalised based on your activity. The playsweeper.com website itself does not show ads.
We do not control the data practices of advertising partners. Where required, we will ask for your consent before personalised ads are shown, and you can change your choice at any time through the consent settings in the app. To learn how Google uses data, see Google's Privacy Policy.
6. Cookies and similar technologies
We use cookies and similar technologies for three main purposes:
- Essential — required for the Service to function (e.g. saving game state and settings). These cannot be switched off.
- Analytics — to understand how the Service is used so we can improve it.
- Advertising — to deliver and measure ads, including personalised ads where you consent.
You can control non-essential cookies through the consent banner on the Service and through your browser settings. Blocking some cookies may affect how the Service works.
7. Third-party service providers
We use third-party providers to help us run the Service, which may process limited data on our behalf or as independent controllers. These include:
- Google Analytics — to measure how the Service is used (privacy policy);
- Google AdMob — to deliver and measure ads in our mobile apps (privacy policy); and
- Vercel — website hosting and content delivery (privacy policy).
8. Sharing your information
We do not sell your personal data. We share information only with the service providers described above, with professional advisers where necessary, and where required by law or to protect our legal rights.
9. International transfers
Some of our service providers are based outside the UK. Where data is transferred internationally, we rely on appropriate safeguards such as UK adequacy regulations or standard contractual clauses (the International Data Transfer Agreement or Addendum).
10. Data retention
We keep personal data only for as long as needed for the purposes set out in this policy, after which it is deleted or anonymised. Analytics and advertising data are retained according to the retention settings of the relevant providers. Emails you send us are kept for as long as needed to deal with your enquiry.
11. Your rights
Under UK data protection law you have the right to access your personal data; to have it corrected or deleted; to restrict or object to its processing; to data portability; and to withdraw consent at any time. To exercise any of these rights, contact us at hello@loyalty-apps.com.
You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk if you are unhappy with how we handle your data, though we would appreciate the chance to address your concerns first.
12. Security
We take reasonable technical and organisational measures to protect information against loss, misuse, and unauthorised access. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
13. Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top shows when it was last changed. Significant changes will be made clear on the Service.
14. Contact us
If you have any questions about this policy or your personal data, contact:
Loyalty Apps Ltd
86–90 Paul Street, 3rd Floor, London EC2A 4NE, United Kingdom
Email: hello@loyalty-apps.com